Venezuelan Journalist that swept CANNES WITH "THE TOWN THAT NEVER HAPPENS IN THE NOTHING" ...
Wednesday, February 17, 2010
The Game Stretch Tattoo
AN EXCELLENT IDEA FOR ADVERTISING FROM SPAIN RESCUE SOME FORGOTTEN VILLAGE OF VENEZUELA AND TAKE IT TO THE TOP OF TOURISM ...
http://www.youtube.com/watch?v=ZmT9lO4IOVc 
The web www.elpuebloenelquenuncapasanada.com is very complete, in giving of themselves ... A presentation of the 12 inhabitants, a small introductory video and a virtual tour of the village in 3D, suggestions for accommodation and possible donations. It has all the ingredients for that people in Spain or Europe you from the bug, and once that passes around, browse around Miravete: This is a really simple yet original to promote a people who really has nothing (says the voice of the original video.) And warn him: "If you love to travel and see new faces in the Sierra Miravete takes just ten seconds".
A PLACE WHERE THE TIME WHEN NOT PASS OR FORWARD TIME AS ONE OF ITS SAYS 12 PEOPLE
The agency proposal Shackleton Cannes-winning three times, was the to rural tourism campaign on a English town that nobody knew. It was a selection of people that ended with the election of Miravete de la Sierra, a village in Aragon in which live only 12 people, all elderly.
Under the leadership of two Venezuelans and after three days of shooting, the result was four spots do cutting-documentaries and a page web. The campaign, called The village where nothing ever happens was ready to leave the ring. And how. The pieces were aired only on the cable channels, but immediately caught the attention of the open channel that started talking of a English village that almost nobody knew. Miravete was full of journalists, onlookers and fortunately, tourists.
Under the leadership of two Venezuelans and after three days of shooting, the result was four spots do cutting-documentaries and a page web. The campaign, called The village where nothing ever happens was ready to leave the ring. And how. The pieces were aired only on the cable channels, but immediately caught the attention of the open channel that started talking of a English village that almost nobody knew. Miravete was full of journalists, onlookers and fortunately, tourists.
On the web elpuebloenelquenuncapasanada.com is possible to make a virtual tour of the place, meet a dozen people and help improve the church by donating a brick Miravete by buying replicas of the inhabitants or mobile content. The website received 4,191 visits the first day, and the third day had been seen by 35,797 people. The goal had been met. Such a river of attention had to result in something even bigger. And in 2009, the awards started arriving. The campaign won a silver medal in the American Communication Advertising Festival Bronze Award and Magnet.
But the best was yet to come. Torres tells it: "Since being a finalist at Cannes was a privilege. But when we called to tell us that we had won we said:` do not play with that, OK '. We were in New York, finishing rolling campaign on HIV / AIDS we made for the UN. We arrived at the hotel, we got into the computer and saw that the campaign of the Sierra Miravete had won seven of Cannes Lions. There were shouts, hugs.
That was a record for Spain, for the agency and a director at Cannes. Spain held much, gave much coverage, but they do not know, ultimately, is that the two directors of these pieces are Venezuelans. "
Source. ALL ON SUNDAY MAGAZINE, THE NATIONAL JOURNAL, JOURNALIST INTERVIEW ISBEL DELGADO, ISSUE 14 FEBRUARY 2010 . http://impresodigital.el-nacional.com/suplementos/2010/02/14/
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